Why do many in our industry have such strong opinions when talking about faux vs. authentic finishes. There is a small group of artist that feel they are improving their creative abilities when they use natural plasters. I’ve spent over ten years educating these artisans and their customers addressing the many differences. Faux professionals are unquestionably the foundation of our business and are extremely gifted. Their work has an enormous place in the decorative finish world but many struggle with the difference between faux synthetic plasters' and authentic products.