For thousands of years, Europeans have used Italian Lime plaster as a wall covering—for the interiors of buildings and their exteriors, natural lime plaster still persists as a popular choice. Why? Given the technological advances that must have occurred in the field of wall décor, even since the heyday of the Italian city-states (only about 1,000 years ago), shouldn’t more “modern” materials—such as drywall and paint, veneers, paneling, or cement—be less expensive to install and look fresher and more contemporary on walls? It turns out that even in the United States, Italian Lime plaster is a very accessible medium for finishing walls: Italian refers the traditional, natural composition of the plaster; the qualities of the plaster allow it to achieve a variety of looks, fit for both the Old World and the new, and the cost per square foot is typically less than customers expect. Italian Lime plasters are not at all like, for example, Italian-leather shoes, where the Italian-ness of the shoes lends them a certain cachét but probably causes their price to be disproportionately higher than their quality.